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My journey as a UX leader has been shaped by a relentless passion for creating intuitive, impactful user experiences that drive both business success and user satisfaction. With over 18 years of diverse experience across multiple industries, including healthcare, supply chain, banking, and analytics, I’ve become a seasoned professional adept at navigating the ever-evolving landscape of user-centered design and emerging technologies.

At Blue Yonder, I recently spearheaded a significant UX transformation for our product portfolio, overseeing the redesign of 60% of our core solutions in supply chain, space planning, and commerce. Managing a talented team of 26 designers, researchers, UX writers, and accessibility experts, I implemented AI-driven personalization strategies that dramatically enhanced user engagement. My commitment to innovation was reflected in the creation of a modular design system that not only reduced development time by 40% but also improved user satisfaction across our platforms. This role solidified my belief in the power of AI-driven experiences and deepened my exploration of how data science and machine learning can create seamless, impactful interactions.

Before Blue Yonder, my role as UX Design Manager at Dr. Reddy’s Laboratories involved leading the design of IT-BPE solutions, including supply chain and sales tools. There, I developed a comprehensive design system that unified the user experience across various digital products, working closely with esteemed design agencies like IDEO. This period marked my deep immersion into the healthcare and pharmaceutical sectors, where I drove user-centered design through extensive research and usability evaluations. I took pride in embedding design thinking into the company’s digital transformation efforts, fostering a culture of innovation that ultimately improved operational efficiency and user satisfaction.

Earlier in my career as a Principal UX Designer at SAS, I focused on complex, data-driven analytical products, enhancing accessibility across our solutions to ensure inclusivity and compliance with global standards. This experience ignited my interest in AI-driven analytics and the pivotal role of UX in transforming data into actionable insights.

My journey began at Infosys as a UI Designer for Finacle, where I led the design of prototypes and usability testing for complex banking processes. Collaborating with clients like Israel Discount Bank taught me the importance of aligning design with business needs to deliver impactful user experiences. Each step of my career—from consulting for diverse clients at Wipro to leading innovative projects—has refined my ability to connect user needs with strategic business goals.

As I look to the future, I see tremendous potential to leverage my extensive experience to help organizations excel in various capacities. Here’s how I envision contributing to the industry:

1. Establishing In-House Design Agencies: I can set up and run tailored design agencies that seamlessly integrate UX into your organization, ensuring faster, more collaborative, and innovative solutions.
2. Leading Innovation and Patent Processes: With proven expertise in fostering innovation, I can guide organizations in developing patentable ideas and streamline the process for securing intellectual property.
3. Building and Managing Design Teams: I offer my experience in establishing and managing design teams that align with business goals while nurturing a culture of creativity and collaboration.
4. UX Design Consulting: I provide consulting services focused on creating intuitive digital experiences that enhance user engagement and satisfaction for businesses of all sizes.
5. Industry-Specific UX Consulting: With deep expertise across various sectors, I deliver specialized UX consulting tailored to each industry’s unique needs, ensuring that digital experiences drive tangible results.
6. Enterprise UX Transformation: My specialization in transforming enterprise UX ensures that digital experiences align with business strategies, driving operational efficiency and growth.
7. Empathetic User Research: My focus on user-centered design enables me to conduct empathetic research that informs impactful and scalable design solutions.
8. Innovation Consulting for Emerging Technologies: My background in AI, data science, machine learning, and sustainable technologies positions me to help businesses innovate and thrive in the digital age.
9. Sustainability: I can conduct sustainability assessments to help businesses reduce their environmental impact and adopt sustainable design principles for a greener future.